John Coe, “The Fundamentals of Business-to-Business Sales & Marketing”
McGraw-Hill | 2003 | ISBN: 0071408797 | 208 pages | PDF | 1,1 MB
B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives […]

Popularity: 11% [?]

Paul Kearns “HR Strategy: Business Focused Individually Centred”
Butterworth-Heinemann | 2003-07-31 | ISBN: 0750657685 | 256 pages | PDF | 1,6 MB
HR Strategy: Business Focused Individually Centred addresses the two key themes of translating business strategy into a workable, measurable HR strategy while simultaneously tapping into the needs and motivational patterns of individual employees in order […]

Popularity: 11% [?]

Sally Dibb, Lyndon Simkin “Marketing Briefs, Second Edition: A revision and study guide”
Butterworth-Heinemann | 2004-09-23 | ISBN: 075066200X | 384 pages | PDF | 2,3 MB
This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the […]

Popularity: 11% [?]

Tony Rogers “Conferences and Conventions: A Global Industry”
Butterworth-Heinemann | 2003-05 | ISBN: 0750657472 | 336 pages | PDF | 2,2 MB
Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Germany, Philippines, United States and Australia. It also provides reflective question at the end of […]

Popularity: 11% [?]

Dave Tyson “Security Convergence: Managing Enterprise Security Risk”
Butterworth-Heinemann | 2007-06-08 | ISBN: 0750684259 | 232 pages | PDF | 1 MB
Security Convergence describes the movement in business to combine the roles of physical security and security management with network computer security measures within an organization. This is the first book to discuss the subject of […]

Popularity: 11% [?]

Pamela J. Wilcox “Exposing the Elephants: Creating Exceptional Nonprofits”
Wiley | 2006-08-11 | ISBN: 0471792217 | 336 pages | PDF | 1,5 MB
Go Beyond “Business As Usual” with Your Nonprofit
“At last–the ‘real truth’ about nonprofit management! In Exposing the Elephants, Wilcox reveals the ‘pesky pachyderms’ that block our way to full effectiveness. How often have we […]

Popularity: 11% [?]

Dimitrios Buhalis, Carlos Costa “Tourism Business Frontiers: consumers, products and industry”
Butterworth-Heinemann | 2005-10-03 | ISBN: 0750663774 | 296 pages | PDF | 1,2 MB
As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry are equipped with a thorough knowledge of all topics involved. New […]

Popularity: 10% [?]

Peter M. Leschak, “Trials by Wildfire”
University of Minnesota Press | 1999-08 | ISBN: 1570251983 | 352 pages | PDF | 6,8 MB
Journey with Peter Leschak, wildland firefighter, as he explores the warrior spirit–a genderless code emphasizing personal integrity, responsibility, patience, will, commitment, and inner courage, forged through life’s “trials by fire.”
Using his professional experiences fighting […]

Popularity: 10% [?]

Matt Somers “Coaching at Work: Powering your Team with Awareness, Responsibility and Trust”
Jossey-Bass | 2006-12-01 | ISBN: 0470017112 | 348 pages | PDF | 1,5 MB
“This book comes at a time when we are asking searching questions: How exactly do we earn the loyalty, trust and commitment of our people? How do we balance the […]

Popularity: 11% [?]

Elizabeth Chang, Farookh Hussain, Tharam Dillon “Trust and Reputation for Service-Oriented Environments: Technologies For Building Business Intelligence And Consumer Confidence”
Wiley | 2006-07-11 | ISBN: 0470015470 | 374 pages | PDF | 3,1 MB
Trustworthiness technologies and systems for service-oriented environments are re-shaping the world of e-business. By building trust relationships and establishing trustworthiness and reputation ratings, […]

Popularity: 10% [?]